Indian tennis icon Sania Mirza had extended her brand endorsement commitment with Centuary Mattresses for one more year. The new deal will run till 2020.
Sania has started endorsing brand Centuary Mattresses in March 2018. In her second consecutive stint with the brand, Sania will also appear in the marketing campaign “Sleep like a Champion”.
“Our association with Sania Mirza was a step towards accelerating our growth plans for the brand. The synergies between the attributes of Centuary Mattresses and Sania Mirza’s personality have had a positive impact on our brand. Our continued association also enables us to raise our positioning and increase our focus on the premium segment,” says Centuary Masses executive director Uttam Malani.
“For the success of a champion one must understand how important it is to sleep like a champion. I am proud to continue my association with a brand such as Centuary – which has been offering the Power of Better Sleep to all those who dream to be a champion,” said Sania on her continued association as the brand ambassador.
Centuary Mattresses during its previous contract with Sania had also released a 50-minute campaign
Part of Shree Malani Group, Centuary Fibre Plates is one of the leading mattress companies in India. The company had begun its operations in 1988 as an OEM of rubberised coir for a popular mattress brand.