India cricketer Sanju Samson has been signed as a brand ambassador by Ayurvedic hygiene brand ‘Haeal’. The 26-year-old batsman, who is currently in Australia for ODI and T20I series, took to Twitter to share the news on Wednesday.
Notably, Haeal is also the ‘Official Sponsor’ of the Indian Super League club Kerala Blasters and as part of the association, the logo of Haeal will feature on the right sleeve of the Official jersey of the club that will be donned by the players for the upcoming season.
The brand will also be producing co-branded wellness products in the near future for the supporters of Kerala Blasters.
I am proud to be associated with @Haealonline as their brand Ambassador.
— Sanju Samson (@IamSanjuSamson) November 18, 2020
“KBFC is proud to partner with Haeal for the launch of our initial range of co-branded personal hygiene products that is aimed at ensuring the safety and overall wellbeing of our supporters. This is a first of its kind launch for KBFC in the wellness space. During these adverse times, we urge all our fans to do their part by keeping themselves well sanitized, not just for their own health, but also for safeguarding others,” added Nikhil Bhardwaj, co-owner, Kerala Blasters FC.
Speaking on the association, Mr. Rahul Mamman, Director, Haeal, said: “Kerala Blasters is the most exciting franchise in the ISL and we are delighted to be partnering with a team that symbolizes the brand values and high quality associated with Haeal.”
Founded in 2015, Haeal was formed with an objective to incorporate the best of natural and modern medicine to manufacture wellness products that will improve the way people care for themselves and thier homes.
Along with Haeal, the Official Sponsor of the club, Kerala Blasters has announced the launch of a new line of co-branded products that are focused on spreading the important message of personal hygiene. The co-branded products are launched as part of the club’s partnership with the Ayurvedic hygiene brand.