SCG creates Steve Waugh augmented reality experience

SCG creates Steve Waugh augmented reality experience - InsideSport
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Now you can play like Steve Waugh. Also, score the memorable last ball 2003 Ashes century like him. The Sydney Cricket Ground, where Waugh had played this memorable innings will be reliving the moment for all of his fans.

Every cricket fan would remember the former Australian cricket captain’s last ball century in the 2003 Ashes. The innings is till date considered one of the greatest moments of Australian national sporting history. That knock had incidentally tied another record, matching Sir Donald Bradman’s record for highest number of 29 Test centuries for Australia. The Aussie newspapers that had once called for Waugh’s retirement, titled him a sporting deity.

That experience is now available for Steve Waugh fans to relive in unprecedented proximity, thanks to an augmented reality created by the Sydney Cricket and Sports Ground Trust, Waugh, and Avanade, a digital and cloud provider. Though designed for the HoloLens, the AR experience can also be accessed on smartphones.

However, it was not easy even for Waugh to recreate that magic. “Recreating the significant moments from the perfect day 15 years ago was much harder than I imagined,” Waugh said in a Press release. “To mirror the exact trigger movements that accompany each shot was difficult to achieve as they were instinctive and not manufactured.”

The SCG Trust has also released a video to share how the AR game is created.

The Steve Waugh SCG AR app includes reproductions of his shots as well as footage from the event and commentary.

Sarah Adam-Gedge, managing director of Avanade Australia said “the new app combines high-resolution animations using motion capture of Steve Waugh and actual innings footage as part of an immersive experience that lets fans relive his famous last ball century. Increasingly these rich digital experiences are becoming the norm and we expect to see more organizations introducing augmented reality to create engaging experiences for customers.”

“The Steve Waugh AR is an exciting addition to the SCG Trust’s commitment to fan engagement, which in recent years has provided a fully-connected solution for its venues including high definition superscreens, free wi-fi, IPTV and our app,” Jane Coles, SCG Trust general manager for membership and marketing added. “The SCG Trust is proud to be leading the way in Australian sports venue technology and using these new initiatives to celebrate our proud heritage such as Steve Waugh’s famous innings.”


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