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LaLigaSportsTV,LaLiga,OTT platform,Sports Business News,LaLiga matches

LaLiga banking on OTT platform to build new global following

LaLiga is using its digital streaming service LaLigaSportsTV as a duel channel to increase its consumer (fan) base. The Spanish top division league managers...
LaLiga,Javier Tebas,Javier Tebas Resignation,Spanish Football Federation,Sports Business News

Javier Tebas quits as LaLiga president; to seek re-election

La Liga president Javier Tebas has resigned from his office, only to seek re-election for yet another term. The 57-year-old football administrator was first...
LaLiga clubs,Sports Business News,SuperPepino,LaLiga team,Villarreal CF

Mascots driving LaLiga clubs’ brand growth

There are now 12 LaLiga Santander clubs with an official mascot, from walking football to giant cucumbers. Beyond in-stadium activities, these mascots are forming...
La Liga,La Liga Santander,La Liga Santander 2019,La Liga Smartbank, La Liga 2019

LaLiga forms choir with fans for melodious league soundtrack

LaLiga has conducted an experiment to prove that all fans are united by a common factor that goes far beyond the feelings they have...

LaLiga initiative to bring players, sponsors closer

LaLiga has launched a new initiative to bring sponsors closer to the league players, coaching staff and boards of LaLiga Santander and LaLiga SmartBank...
LaLiga,BKT,KFC Big Bash League,Australian cricket championship,Sport Business News

BKT scores global partnership with Spanish LaLiga

Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires has signed on as the Official Global Partner of LaLiga. BKT aims for performance without...
LaLiga Live,LaLiga India Live,LaLiga India,Facebook Watch Live,Sports Business News India

LaLiga LIVE: Facebook offers comprehensive coverage for Indian fans

With no television broadcast deal in place for LaLiga in India, Facebook has offered a comprehensive coverage as the top flight Spanish club football...
LaLiga,LaLiga TikTok account,TikTok India,LaLiga TikTok challenge,LaLiga Santander season

LaLiga beats TikTok record with football content challenge

LaLiga has created a TikTok record with the most multitudinous football content challenge in the platform’s history as more than 220,000 videos and over...
LaLiga,Cristiano Ronaldo,Neymar Jr,Lionel Messi,Javier Tebas

Messi more important for LaLiga than Ronaldo, Neymar: Tebas

Even as LaLiga eagerly awaits the return of Neymar Jr, the league’s president Javier Tebas has put on record that the Brazilian star striker...
BKT scores global deal with LaLiga

BKT scores global deal with LaLiga

The multinational company from India, specializing in Off-Highway tires, becomes Official Global Partner of LaLiga with three-year agreement. BKT aims for performance without limits –...