Virender Sehwag, taking a lead from MS Dhoni’s brand Seven, Virat Kohli’s Wrogn and Harbhajan Singh’s brand Bhajji, has opened first retail outlet for his sportswear range VS. Initials VS obviously represent his name Virender Sehwag.
The retail outlet for sportswear products has been opened in Ahmedabad. The business is launched under Viru Retail Private Limited, a joint venture of World of Viru Pvt Ltd and Stitched Textiles Pvt Ltd.
The company aims to expand its retail store business in other leading cities in India with an aim to have an annual turnover of $ 3 million (₹ 22 crore) by the end of financial year 2021.
Brand VS also plans to enter the e-tail market in six months. Its products will be listed on leading e-commerce platforms besides direct selling channels, stated a Press release.
The company is offering a wide range of products such as sportswear, athleisure and sports equipment.
Sehwag himself will also be the face of the brand.