Sensoria to launch running shoes with built-in sensors

Sensoria to launch running shoes

Artificially intelligent sportswear brand Sensoria is launching its running sneaker with built-in sensors. The sneakers with three textile sensors built into the sole can help runners make tweaks to their stride to avoid injury.

The sensors detect metrics of how a runner’s foot makes contact with the ground. The runners with data analysis from these sensors can become more efficient and correct the flaws like heel strikes to avoid injury.

The hand-stitched shoes will also be equipped with a reusable Sensoria Core sensor, which powers Sensoria’s smart running socks and will soon be at the heart of a number of third-party apparel products as the company invests in a new business-to-business initiative that includes licensing out its sensors to create an ecosystem of smart apparel powered by Sensoria sensors, has reported.

Weighing less than seven grams, the core sensor slides into a dock at the back panel of the Sensoria sneakers and features an accelerometer, gyroscope and magnetometer.

Together, the four sensors provide runners with detailed visual and auditory feedback about their biometrics, including core running metrics such as cadence and impact forces exerted by the runner, which provide insight into foot landing technique, contact time with the ground, distance, time and calories.

The information is processed in real time and communicated to the runner through the company’s artificially-intelligent coach, who is available via a running app and web-based dashboard.

Runners can choose to receive voice updates throughout their workouts comparing their pace with past runs on similar routes. “While products like Fitbit count your steps, the most important metrics in a run are your pace, cadence, foot landing and the impact that you generate each time you hit the ground,” said Sensoria cofounder and Chief Executive Officer Davide Vigano. “Whether it’s smart socks, shoes or shirts, depending on the data we collect we’re able to convert that into actionable information for the user in real time.”

The company’s next move is to begin shifting its sensors to third-party apparel brands through its recently-updated developer’s kit. Vigano says the company is actively seeking partners to create an ecosystem of products powered by Sensoria sensors and has so far received interest from clients ranging from research organizations to major apparel brands.

“The goal is to create an ecosystem of partners both on the supply chain side but also on the go-to-market side so we can have not just shoes but other accessories and footwear coming out that are powered by Sensoria,” Vigano said.

Sensoria Core is attractive to other organizations in part because it has the ability to connect with up to eight external sensors, which could measure a variety of things, including temperature, pollution, light and sweat composition, according to Vigano.