Separate BARC data for pay, FTA channels; no decision on landing page

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The Broadcast Audience Research Council of India (BARC) board has reportedly ratified the technical committee’s proposal to provide separate data for the pay and free to air channels.

The decision might well be implemented as early as next week, when data for Week 27 (June 29-July 5) will be released.

However, the BARC India board during its meeting on Thursday did not decide on the crucial landing page issue, exchange4media has reported quoting industry insiders, who attributed the delay in deciding on the controversial issue to a lack of quorum.

BARC India, after notifying to include the ratings of channels placed on landing page in weekly data, had reverted to the old formula which had no rationalised numbers.

Following a series of debate and discussions raised by broadcasters, a two-member committee was also appointed by the board of the joint industry body to review and monitor BARC’s outlier policy, but nothing concrete has been updated yet about the committee’s operations.

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However, in another major development BARC had confirmed to rep0rt the pay and FTA channels ratings separately.

The lone television audience ratings agency in the country already offers separate television viewership data for the rural and urban markets. Further segregation of the pay and FTA ratings will make channels rankings more clearer in different markets.

FTA channels now is accounting for a considerable number of Indian television audience.

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