Serena reveals her venture capital firm investments

Serena Williams,Serena Williams Ventures,Serena venture capital firm,venture firm investments,Serena Ventures investments

What is Serena Williams best-kept secret for the past five years? It goes beyond tennis and Serena’s personal life.

The tennis icon is an investor, too. Her capital venture firm since 2014 has made investments in over 30 early stage companies.

Serena has taken to her Instagram account to reveal her best-kept secret and the tennis ace goes on to confess that she “can keep a secret”.

Serena’s Instagram post reads: “In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.”

The 23-time grand slam champion has invested in brands like Tonal, billie, Olly, coinbase, Flora Vere, Lola, Propel, Impossible, The Wing, Mayvenn, Little Spoon, Gobble, Teespring, Neighborhood Goods and Masterclass, etc.

The Serena Ventures website states that the company’s portfolio includes over 30 firms with a total market capitalization of $12 billion. It is not clear how much was invested by her VC firm in Coinbase or in which round(s), sportspromedia has reported.

According to Crunchbase, Coinbase has seen investments totalling $546.6 million since its seed round in 2012. It most notably raised $300 million in a Series E round in October 2018, valuing the firm at $8 billion.

Forbes indicates that, in 2018, Serena became the highest paid female athlete globally for the third year in a row, with earnings of around $18 million. She also has her own line of clothing and accessories.

The Coinbase investment may not be such a surprise, as Williams’ husband, Reddit founder Alexis Ohanian, was an early backer of the exchange through his venture capital firm, Initialized Capital.

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