Spanish professional golfer Sergio Garcia has signed an endorsement deal with American golf equipment manufacturer Callaway. The agreement will see the reigning Masters champion use 14 Callaway clubs, a Chrome Soft golf ball and also display the company’s logo on both sides of his hat.
Financial details of this multi-year deal were not disclosed.
“After testing different brands, I realised Callaway’s technology and innovation will help me maximise my game and perform to the best of my ability,” Garcia said.
The 37-year-old Spaniard who plays on both PGA and European Tours has won 31 international tournaments worldwide since turning professional in 1999. Ten of his wins have come on the PGA Tour.
Garcia has spent much of his career in the top 10 of official world golf rankings. He is also the Chairman of Spanish football team CF Borriol. “Sergio has been one of the world’s most talented and charismatic players for almost 20 years,” said Callaway president and chief executive Chip Brewer.
Callaway’s Tour Department has worked closely with Garcia to work on the specs on each of his clubs, from driver to putter, to promote maximum distance, accuracy and control.
“The launch monitor doesn’t lie,” said Tim Reed, senior vice-president of global sports marketing at Callaway Golf. “Jailbreak driver technology has upped his distance off the tee. And the combination of Apex irons, Mack Daddy 4 wedges and our Chrome Soft ball has given him tremendous control on approach shots, and around the green.”
Meanwhile, Garcia has extended his longstanding partnership with German sportswear giant Adidas. “The Adidas brand is as much a part of my life off the golf course as it is on,” said Garcia. “I’m just as excited today to extend our relationship as I was when I first signed with Adidas when I turned pro in 1999.”