Top-flight Serie A football clubs in Italy have reportedly aggregated to €115.9 million ($128.2 million) in shirt sponsorship revenues this year.
Serie A minnow Sassuolo top the table with € 18 million ($19.9 mn) on account of annual shirt sponsorship rights. Decorating supplies company Mapei, which also owns the club contributes the amount towards the shirt sponsorship and Mapei Stadium naming rights.
AC Milan get €14 million ($15.4 million) a year from Fly Emirates and Inter Milan’s deal with Pirelli is worth €10.5 million ($11.5 million) a season, Sportspromedia has reported referring to an article published in Spanish sports megaze Gazetta dello Sport.
AS Roma earn €11 million ($11.6 million) a year from Qatar Airways while Hyundai sponsor the reverse of the shirt for an additional €3 million ($3.3 million).
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Only five of the top 20 professional football clubs have shirt sponsorship deals worth $ 10 million or more. Napoli have a patchwork deal led by main sponsor Lete, which pays a total of €9 million (US$9.9 million).
After that the values drop down to Lazio who are entering the season without any sponsors after having to give up a €7 million (US$7.7 million) a year deal Marathonbet.
Fiorentina have a notable new deal with Mediacom, the US cable TV company which is also owned by Rocco Commisso, the American businessman who took over the club earlier this summer. That deal is worth €6.5 million (US$7.1 million).
The league’s combined total from sponsorship is up from €114 million (US$126.1) from last year despite, according to Calcio Finanza, four clubs – Lazio, Genoa, Lazio, Sampdoria and Spal – not having a main partner.