Italy’s top flight club football body Serie A has signed a deal with Konami, granting the Japanese video developer non-exclusive rights to the league’s imagery and competition names.
The agreement allows Konami to feature a fully licensed Serie A on its upcoming eFootball Pro Evolution Soccer 2020 title, including the body’s logo, trophy, and associated badges in the latest edition of the gaming franchise.
The Konami Digital Entertainment BV announcement continues Konami’s intent to deliver the most realistic football gaming experience of the year to home consoles, with the company already holding licences for Inter Milan, AC Milan and exclusive rights for current Serie A TIM champions, Juventus, the company has stated in a communique.
The partnership between Konami and Juventus, announced in July, provides the eFootball PES 2020 series creators with exclusive use of Juventus within console football video games, including the team name, crest and official kits. In addition, the development team has been granted access to the players themselves to recreate their likenesses in the new game as accurately as possible.
Konami also announced that Miralem Pjanić has signed as an Official eFootball PES Ambassador. The Bosnian midfielder will feature on the cover of PES 2020 and will also be involved in a variety of upcoming activations with Juventus and KONAMI throughout the year.
eFootball PES 2020 will be available on PlayStation®4, Xbox One™, and PC STEAM, on September 10 in the American, Europe and Asia markets and from September 12 in Japan with pre-orders now available for the Standard and Legend Editions.