The network, headquartered in neighbouring Qatar’s capital city Doha, holds Serie A broadcast rights in 35 territories, including France, Australia and the Middle East and North African (Mena) region as part of a three-year, US$500 million deal which runs through 2020/21.
The decision not to broadcast the fixture on 20th June comes amid rising tensions between BeIN and Serie A.
What is the dispute between Serie A & BeIN Sports
The league signed a US$8.3 million contract to host three Supercoppa Italiana cup final matches in Saudi Arabia, despite the country’s links to the pirate broadcaster BeoutQ.
In November last year, BeIN said that Serie A’s leadership was jeopardising its broadcast partnerships and revenues by taking matches to Saudi Arabia. Serie A’s chief executive Luigi De Siervo said at the time that the soccer body ‘could not fail to honour’ its agreement with Saudi Arabia’s General Sports Authority (GSA).
The deal signed by Serie A in June 2018 promised to take three out of the next five Supercoppa Italiana finals to Saudi Arabia, with the first of those being Juventus’ 1-0 victory over AC Milan in January 2019, at the King Abdullah Sports City in Jeddah according to Sports Media Pro.
This entire chain of events has offended BeIN. Meanwhile in the Indian Sub-Continent, Serie A is being broadcasted live and exclusive on Sony Pictures Network.