Serie A fixes domestic TV rights base price at $675.4 m

Serie A - InsideSport

Lega Serie A has fixed the base price for the domestic television rights tender process at $675.4 million (€570 m). This will be the minimum price for acquiring the domestic television rights to broadcast 380 matches per season.

Lega Serie A after approving the tender process on last Thursday has posted the tender documents on its website. The Italian top division league has issued two separate tender documents for the domestic media rights for a three-year cycle from the 2018-19 to 2020-21 season. The tenders are floated for the pay-TV operators, digital terrestrial television platforms, and internet outlets, along with a subordinate tender intended for independent financial intermediaries.

The tender in A and B packages are reserved for pay-television and digital terrestrial television platforms. These categories will include Juventus, Napoli, AC Milan, Inter Milan, Lazio, Fiorentina and two more clubs for 248 games per season. The packages are priced at $310 million (€260m) per season. The internet price for the game games, panned as Package C, comes 50% cheaper than the A and B packages.

Audio-visual platforms can also acquire the D1 and D2 packages for the exclusive matches of Serie A’s other 12 teams, including Roma.

January 22nd is the last date to close the tender process and the traditional operators’ bids will be assessed the same day.

Lega Serie A has kept the option to either award the rights following the tender process or go for private negotiations on January 25. If these offers are still not satisfactory then bids from the tender targeted at independent financial intermediaries will be assessed.

The Lega is compelled to draw up a new rights auction as Italian media group Mediaset had refused to participate in the earlier tender process. Serie A was not happy with the offers from the other bidders.

Also Read: Serie A approves domestic rights tender process