SFL signs broadcasting deal with Fox Sports Asia

SFL signs broadcasting deal with Fox Sports Asia - InsideSport

The second season of Super Fight League (SFL) will now be beamed in South East Asia. SFL, the league promoted by British businessman Bill Dosanjh and professional boxer Amir Khan has managed a one-year broadcast rights agreement with Fox Sports Asia in the region.

Fox will broadcast the SFL season 2 on its channel as well as digital platforms across the region. The deal with Fox will promise SFL reach in more than 500 million homes in Brunei, Cambodia, China, East Timor, Hong Kong, Indonesia, Laos, Macau, Malaysia, Mongolia, Myanmar, Papua New Guinea, Singapore, Philippines, South Korea, Taiwan, Thailand, and Vietnam.

Bill Dosanjh, CEO & founder, Super Fight League, said, “We are excited to be partnering with Fox Networks Group. This association will further capitalize on our long-term vision of taking SFL to different markets. In the next 3 years, we would like to take SFL to the Asian markets where MMA is more popular than a sport like cricket and comes second after soccer.”

The opportunity to have our premier content available in over 500 million homes will immediately accelerate the growth of the SFL brand and the sport of MMA across the region.” Said Dosanjh.

SFL was broadcasted on Sony network in the season 1 in India but this year the league promoters have signed an agreement with MTV to broadcast the league. The second season of the league will begin from Feb 9th and will be conducted at MTV SFL Arena, Famous Studios, Mumbai.

The league entails a group ‘A’ and ‘B’, consisting of four teams each. Every team has six players—five male fighters and one female—and six back-ups, belonging to six different weight categories. The teams within the group compete with each other in 12 league-level matches.

The league is yet to announce any sponsorship partnerships for the season 2.