‘Shape of You’ hitmaker Ed Sheeran to sponsor Ipswich Town jersey for next season

'Shape of You' hitmaker Ed Sheeran has signed a deal as shirt sponsor for the Ipswich Town men’s and women’s teams for the upcoming season
'Shape of You' hitmaker Ed Sheeran has signed a deal as shirt sponsor for the Ipswich Town men’s and women’s teams for the upcoming season

Ed Sheeran to sponsor Ipswich Town jersey: Ed Sheeran has signed a deal as shirt sponsor for the Ipswich Town men’s and women’s teams, marking another step in the League One club’s attempts to reverse a decade and a half of flagging fortunes on and off the pitch.

The four-times Grammy-winning singer-songwriter, who is based in Suffolk and supports the club, has agreed a deal that will initially cover the 2021-22 season. The shirts will be emblazoned with the titles of Sheeran’s albums, “+-=÷x”, along with the word “Tour”.

Ed Sheeran to sponsor Ipswich Town jersey: Although Ipswich stand no chance of reaching this season’s play-offs after a desperately disappointing second campaign in the third tier, the partnership with Sheeran is a forward-looking move that comes a month after an American-led group bought the club in a £40m deal.

“The football club is a big part of the local community and this is my way of showing my support,” Sheeran told the club website.

“I have always enjoyed my trips to Portman Road and I’m looking forward to going back there as soon as supporters are allowed into stadiums again. With the new owners from the US coming in, there are sure to be exciting times ahead for Ipswich fans, including myself.”

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Alongside a picture of himself as a child wearing an Ipswich shirt from the late 1990s, he also revealed the move on Instagram with the caption: “This bloke is the new sponsor of @ipswichtown football club. Do well.”

Ed Sheeran to sponsor Ipswich Town jersey: Sheeran has been a regular visitor to Portman Road in recent years and played four gigs in Ipswich at the end of his most recent tour in 2019. Although the 30-year-old was born in Halifax he was raised in Framlingham, 16 miles from Ipswich. He has become one of the world’s best-selling artists and his personal wealth was estimated last year at about £200m.