She grabs headlines in cricketer’s den


 

There was a Yuvraj Singh right in the middle. A Shikhar Dhawan. A Bhuvneshwar Kumar and the battery of international and Indian cricket stars. But time and again eyes were turning towards the VIP stand. That’s the star power of India’s biggest ever female sporting icon.

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PV Sindhu is fast changing the dynamics of sports marketing and fan following in the country. Gone are the days when a cricket star’s presence at another sporting event in India will hog all the spotlight. Today, the nation has a sporting icon whose presence at a cricketing extravaganza will make headlines. Will troll on social media. That is the status of India’s badminton princess, Sindhu , who turned up to cheer her hometown IPL team Sunrisers Hyderabad.

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Sindhu, wearing the Orange SRH team jersey, was cheering the home team at the Rajiv Gandhi International Cricket Stadium, Hyderabad, against Delhi Daredevils. Also present in the stands was another badminton star from Hyderabad – Jwala Gutta.

In fact Sindhu as a brand a sports celebrity is giving cricketers run for their money.  In Indian sports brand market the shuttle sensation is only behind Virat Kohli and MS Dhoni. Overall, Sindhu is among the most expensive brand icons in the company. The elite club having Kohli, Dhoni, Shah Rukh Khan and Aamir Khan ahead of Sindhu.

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Sindhu has given a big boost to her celebrity status and market value when Spain’s Carolina Marin, the Olympic champion who had denied the gold at Rio, in the India Open Super Series earlier this month. Following her early exit at the Singapore Open, Sindhu’s global ranking has declined. But there is little impact on her star status.

 


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