So The Lions to promote a Paan Masala brand. That’s the story on the title sponsorship front for The Gujarat Lions. The Intex Technologies-owned company has tied up with Shudh Plus as the main sponsor. The paan masala brand will appear on the front jersey of the ‘Lions’.
Oxigen wallet, the lead sponsors for the Gujarat IPL team last year, had not renewed their contract with the Lions. In a last-minute development the team has been able to garner support from Shudh Plus. Albeit, at a lesser value. If sources are to be believed, the team has suffered a setback of 10%-20% on the deal.
The franchisee or the sponsor have so far not made the news official or released the official team jersey with the Shudh Plus logo.
The team in total has 15 commercial associations for IPL 2017. Eights of these are sponsor brands, while remaining seven are service partners. Lions has Lawman Pg3, Valvoline Oil, Jio Digital Life, Nerolac Paints and Astrail Pipes in the Principal Sponsor category. Sanghi Cement and Romeo & Juliet dresses are the associate sponsors.
The team plays its first match at home on April 7 following a grand opening ceremony.