Casualwear brand Sin Denim has planned an intense marketing campaign with its Indian Cricket team all-rounder Hardik Pandya.
The massive advertising drive will include the new TVC ‘Game Changer’, OOH and print campaigns.
The timings for the campaign to launch Hardik Pandya as a face of the brand might just not be right following the Team India all-rounder’s flop show in the Test series against England, where he had done precious little to justify his place in the eleven except for a five-wicket burst and one-odd worthwhile innings.
From his style quotient to his fitness regime, his flair and personality is what makes him the best match for the TVC initiated by Sin Denim. From chasing their dreams to breaking the rules, the campaign emphasises on how the youth have evolved to a point where nothing can stop them from being the game changers.
Catering to the essentials and customs of the youth, Sin denim is a young, fun, quirky and vibrant brand, which is ready to break the shackles and pre-determined norms of the world. Sin Denim also pushes its boundaries on creativity and quality, ensuring that every product is unique and caters to the youth. Through this distinct campaign, Sin denim is conveying a whole new phase of contemporary and youth thinking, Sin Denim has stated in a release.
Sin Denim is the flagship brand of Clothing Culture. The brand gives utmost importance to understand the thought process and the requirement of the youth of today while designing the garments.
Clothing Culture Ltd director Vijaylaxmi Poddar says, “The season is going be a #GameChanger for us as we move ahead with the gen next. The youth are the most important section of a society, as they are the future. Only they can make a difference and emerge as the #GameChangers. With this campaign, we are creating the vision and validation of Sin denim as a brand that appeals to the new generation.
“On behalf of Sin Denim, we welcome Hardik Pandya as the face to our brand. As an upcoming youth icon, his commitment and drive is akin to the ideals of our brand. We are excited and looking forward to this association.”
Various television channels such as MTV, VH1, India TV and 9XM to name a few, will preview the TVC reaching out to million households. With the forward thinking and a fresh approach, the TVC will also be featured in more than 1000 theatre screens across pan India including some of the most popular multiplexes like PVR and Inox. Along with the print campaign in the leading newspapers, the campaign will flash on key multi-city hoardings, covering about 100 cities.