PV Sindhu, India’s iconic female brand ambassador, is spreading a message to #ShedtheWait of responsibilities to lead a healthy life.
The new TVC by PNB MetLife, featuring Sindhu, points that how panning and securing future can help #ShedTheWait of responsibilities to lead a healthy and happy life. The campaign suggests people to not let the worries about future responsibilities become a burden on life now.
In the TVC, Sindhu asks people to check their weight on a weighing scale and then with the figures which shock them with unrealistic weight the shuttler explains that the how the uncounted burden of their responsibilities affects an individual.
This campaign reasserts PNB MetLife’s brand positioning ‘Milkar Life Aage Badhayein’ which aims at fulfilling customer needs at different stages of life-be it Child Education, Wealth Creation, Savings or Protection.
Nipun Kaushal, Chief Marketing Officer, PNB MetLife, said, “We are happy to launch our new brand campaign – #ShedTheWait featuring P V Sindhu. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating a positive change, P V Sindhu has made a difference to the community at large. She represents the spirit of perseverance, discipline, and determination – the qualities which PNB MetLife believes in. Along with driving our commitment to serve the society at large, we felt that P V Sindhu is the perfect personality to bring out the essence of this campaign.”
The same idea will also be inculcated across the Company’s Corporate Social Responsibility initiative – ‘Damini’. Here, Sindhu will empower girls at every stage of their journey in becoming a woman. She also endorses PNB MetLife Junior Badminton Championship to nurture talent at the grassroots level. The event focusses on children in the age group of 7 to 17 years, states a report by exchange4media.
PNB MetLife last month has announce the Rio Olympic Games silver medallist as it brand icon.