India’s first ever woman Olympic silver medal winner P.V. Sindhu has been appointed brand ambassador of Panasonic Energy, a manufacturer and supplier of dry cell batteries and lighting products. The company, in a statement on Monday, said Sindhu will endorse the company’s products for a period of five years, both in India as well as South East Asia markets. It declined to divulge financial details.
“P.V. Sindhu exudes power and performance through her sport. These are precisely the traits that Panasonic Batteries are known for. Not only she resonates our vision of becoming the No.1 but also possesses the right mixture of dedication, reliance and charisma which makes her the ideal choice,” said Manish Sharma, president and chief executive, Panasonic India and South Asia, in a statement.
Sindhu, the biggest female brand in Indian Sports, had by end of 2016 signed six brands for endorsements for Rs7.5 crore, according to a 16 March report by GroupM ESP, the sports and entertainment arm of media buying agency GroupM. The Panasonic signing extends the number to eight. The 21-year-old was recently signed by Gatorade, a sports drink sold by American food and beverage maker PepsiCo Inc. This was also a global brand deal.
Sindhu now joins the ranks with soccer star Neymar Jr, who is the global brand ambassador of the Brand.
“It is a big value global deal which shows Sindhu’s huge fan following and impact beyond the India market. She stands for excellence and consistent performance which goes well with the brand proposition of Panasonic Batteries,” said Tuhin Mishra, managing director of Baseline Ventures, a sports marketing, entertainment and licensing firm which handles P.V. Sindhu’s brand portfolio.