Skechers, an American performance and lifestyle footwear brand, brings in the first edition of Skechers Performance Mumbai Walkathon. The announcement was made in the presence of Indian actress Kiara Advani, who appealed to the masses to come and join the Walkathon, and walk of fitness.
The walkathon, initiated and organised by Skechers India, will be taking place on October 7 – the ‘World Walking Day’ – in the new financial hub of Maximum city – MMRDA Grounds, Bandra Kurla Complex.
The motive behind initiating the walkathon is to educate people about the benefits of walking. The walkathon consists of a 3-7 km stretch open for all age groups. To be executed in October, thousands of participants to walk through the new financial hub of Maximum city – Bandra Kurla Complex.
While announcing the very 1st edition of Skechers Performance Mumbai Walkathon, Rahul Vira, Chief Executive Office, Skechers South Asia said: “Our dedication has always been to the enthusiasts of all levels, ranging from beginners in the sport to the elite athletes. Walking one mile a day can burn up to 100 calories. Something as simple as a daily brisk walk can help you live a healthier life. By bringing in a wide range of walking shoes we want to inspire people and invoke the need to be on the move and stay fit, through which people would experience walking from a different perspective altogether.”
Present at the announcement, Kiara Advani said “I make it a point to stay as active as possible on my feet. My comfortable sneakers are all I need. On days when my schedule is too hectic for me to make it to the gym, I make sure to take out at least half an hour and go for a walk. It can uplift your mood and make your day. I would want to encourage everyone to make walking a part of their fitness regime, and call out to each and every one of you to join the Skechers Performance Mumbai Walkathon to take the first step”.
The walkers who successfully complete the course across 3 categories will receive a medal and certificate. Sketchers will also announce a flash sale for all participants at the end of the event for all the participants and the participants also get attractive walkathon jerseys and bibs.