The American sports lifestyle brand Skechers has rolled out its first India specific video campaign ‘Beat My Speed’ featuring four Indian young athletes.
The integrated marketing campaign according to the statement released by the company is promoting its GoRun 6 performance shoe range designed especially for running.
The film features four young and upcoming Indian athletes, including female wrestler Ritu Phogat, India Under 19 World Cup winning cricketer Shubman Gill, former captain of Indian Women’s National Basketball team Akanksha Singh and India Under 19 footballer Sumit Rathi.
The company, which was launched in the country in 2012 through a joint venture with Kishore Biyani-led Future Group, Skechers India designs, develops and markets a range of performance and lifestyle footwear for men, women and children along with apparels and accessories.
The film is conceptualized and created by Scarecrow M&C Saatchi and shows how important running is, as an effective tool, in every sport.
Soumen Das, senior marketing manager at Skechers India said that it is the ideal time for runners to be training for the upcoming marathon season and to identify the perfect training shoes.
“It is also our first campaign that features the new generation of Indian athletes from varied sports to highlight the importance of running shoes irrespective to change across different fields,” he said.
The GoRun 6 campaign is being promoted through outdoor, print, digital platforms and on-ground activation across the country.
With its eye on the Indian market, Skechers is moving beyond footwear and has introduced apparel and accessories this year. The brand currently runs 152 exclusive stores across the country. Skechers shoes are also available in all multi-brand outlets like Lifestyle and Shoppers Stop along with e-commerce platforms like Myntra and Amazon.