Sky Sports has been announced as the host broadcaster of the Athletics World Cup 2018, which will be hosted at the London Stadium on July 14-15.
The UK Pay television broadcaster will look after the UK broadcast along with the production of the world feed for the inaugural, unique and innovative format of track and field competition.
The Athletics World Cup 2018 will feature the world’s top eight athletics nations – USA, Great Britain & Northern Ireland, Poland, China, Germany, France, Jamaica and South Africa – and see all track events up to and including the 1500m take place alongside all field events. Two evenings of straight-final action will conclude with one nation being crowned champions and lift the Athletics World Cup ‘Platinum Trophy’.
Sky’s appointment as host broadcaster will see them provide comprehensive evening coverage over the Athletics World Cup weekend and will broadcast live across its Sky Sports Main Event, Sky Sports Action, and Sky Sports Mix channels, as well as featuring the event across Sky programming in build up over the next month, states the official release.
In addition to the exclusive UK broadcast, Sky will also produce the world feed for the event, with broadcast partners expected in each of the 5 continents represented by the Athletics World Cup nations.
Chief Executive of UK Athletics and the Athletics World Cup, Niels de Vos, said, “Sky are a renowned global innovator in our sport, and we are delighted to be working with them for what is set to be a fantastic showcase of athletics.
“Having the Athletics World Cup broadcast live on Sky on Saturday and Sunday evenings will ensure each day finishes on a high of brilliant athletics action, all while ensuring the event reaches a sport-engaged audience in mass figures.”
Steve Smith, Director of Content and Production at Sky Sports, said, “Sky Sports and the Athletics World Cup are ideal partners. The mixed event has a unique and innovative format, and at Sky Sports, we are always looking at new ways to tell stories, and to deliver top class sport to our customers. We’re also a huge supporter of women’s sport, so it is great to see an event where women are captaining each of the teams. We can’t wait to get started.”
Lagardère Sports had acquired the exclusive worldwide mandate to represent, distribute and sub-license the media rights for the unique and innovative inaugural World Cup in track and field. Under the terms of the deal, the global sports management agency will distribute the Athletics World Cup media rights globally (excluding UK and Ireland) in 2018.
Now ‘World Cup’ For Athletics
Lagardere Sports to syndicate Athletics World Cup media rights