Smaaash Entertainment is all set to open its first outlet in the national capital.
The Sachin Tendulkar-backed virtual entertainment and sports brand will step into the Capital on Thursday, December 30, with an outlet at the Ambience Mall, Vasant Kunj. The Master Blaster himself will grace the occasion.
India’s acclaimed gaming and entertainment centers that blends sports, virtual reality, music and dining brand has its existing centres at Mumbai, Gurugram, Hyderabad, Bengaluru, Noida and Ludhiana.
Helmed by its creative ideator, Shripal Morakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks.
Recently, SMAAASH has acquired 100% stake in bluO entertainment (a premium bowling and entertainment format). With its current presence in Mumbai, Gurgaon, Delhi, Hyderabad, Bengaluru, Noida and Ludhiana, SMAAASH is touted as one of India’s entertainment powerhouse in foreign shores with its Mall of America launch.
SMAAASH has also acquired a 100% stake in SVM Bowling and Gaming, a popular bowling and entertainment format operated by SVM Private Limited.