Sachin Tendulkar-backed Gaming and entertainment brand Smaaash has handed its global marketing mandate to 1702 Digital. The agency will be responsible for managing the brand’s promotions and 360° marketing solutions, ranging from mainline to digital.
Abhishek Agarwal, CMO, Smaaash, said, “In the space of VR and interactive entertainment, we are looking to grow as a brand that resonates with the young and adult audiences simultaneously. 1702’s approach is to drive consumer preference towards interactive entertainment businesses.”
“Smaaash as a brand is setting newer benchmarks in the interactive entertainment industry and is on the cusp of going mainstream in India. We have found the perfect partners in Smaaash who understand media, business strategy, brand communications, operational efficacies and the fleeting nature of advertising in today’s times,” added 1702 Co-Founder Mihir Joshi.
Founded by Shripal Morakhia in 2012, SMAAASH is arguably India’s most widespread and acclaimed entertainment centres that provides interactive and innovative social experience for family, friends and children alike.