Smaaash takes ex-iTV Dial CEO Dhingra onboard

Tushar Dhingra
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Smaaash Entertainment has appointed Tushar Dhingra as Chief Executive Officer. Dhingra before this appointment was working as CEO, Dial iTV & President Business Development – ITV Network.

Dhingra will be responsible for contributing to Smaaash’s overall strategy and expansion plans with the core objective of pioneering technology development and raising profitability across its centres.

Launched in 2012, Smaaash is one of India’s leading gaming and entertainment centres that merges sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike.

Commenting on his new role, Dhingra said, “We want to expand Smaaash from the ground up with its vision centered around being a technology and innovation company first, followed by everything else. I share the company’s mission and aim to aggressively chase the path to profitable growth by leading conversations and scalable change in the experiential, gaming and entertainment sectors across our country and key countries offshore.”

Dhingra has also worked as a partner with reputed executive search firm, DHR International. He was instrumental in building and running Reliance Big Cinemas as Chief Operating Officer. He has been the brand Architect for PVR Cinemas and also was instrumental in building the cinema advertising industry in India. Earlier in his career, he established Concierge service for the Taj Group.

“Right talent is essential to Smaaash’s expansion policy. Tushar has a proven record of raising businesses to new heights that are firm in foundation, longevity and profitability—three pillars of our success till date. I look forward to his key learnings and implementations across the board,” added Shripal Morakhia, Founder & Chief Imagination Officer, Smaaash.

Dhingra holds BA in Hospitality Management and Post Graduate in Management from IMT Ghaziabad. He has also won several awards including 2008 ‘Exhibitor Of The Year Award in Asia’ by Hollywood reporter, ‘Retailer Of The Year Award’ (2007, 2008 and 2009) in entertainment industry by India Retail Forum, ‘Most Admired Innovative Concept Of The Year Award’, IRF in 2009 for Cine Diner, ‘Retailer Of The Year’ (leisure & entertainment) and ‘Reid Tailor Award for Retail Excellence’ in 2007.

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