The smartphone space in Indian cricket market is dominated by Oppo and Vivo. But captain Virat Kohli is the flag-bearer for brand Gionee. The Virat-Gionee association will now reflect on a limited order edition. The company has announced a Virat’s signature edition. The limited edition gadgets will be available exclusively on Amazon. The Virat fans delight comes with the star’s signature at the back.
Earlier, Smartron also launched an srt.phone with Sachin’s signature on the rear cover. The initials ‘Srt’, off course, stand for Sachin Ramesh Tendulkar.
The Gionee has only dedicated a limited number of its A-1 model handsets for launch with Team India skipper’s signatures.
The device. to go on sale from 12 PM on June 27 is priced at Rs 19,999. Pre-booking has started on Wednesday. Pre-order will also include a Sennheiser headphones along with other additional offers. The Virat signatures come at a premium of around Rs 3,000.
Gionee, the smartphone manufacturer has been betting big on its customer connect through the medium of Cricket. The brand also recently unveiled a new version of the #Selfiestan campaign featuring Virat Kohli, focusing on bhaichara and sharing.
“We have always been committed to reach out to every Hindustani and empower them with better selfies and bigger batteries in our world of #Selfiestan. Virat Kohli is a powerhouse of energy, style and performance and resonates perfectly with our objective. The Signature Edition Gionee A1 is inspired by greatness and crafted with perfection, just like captain Kohli’s masterstrokes. With the launch of this exclusive edition that comes with Virat’s signature, we are extremely elated to reinforce our commitment of keeping our customers happy with a masterpiece beyond compare,” says Arvind R Vohra, Country CEO & MD, Gionee India.
Gionee has also invested on commercial spot buying on STAR Sports during each of India’s game in the ICC Champions Trophy.