Bata, the European footwear major and India’s leading footwear brand has announced its association with Smriti Mandhana, the Indian Women’s Cricket Team opener. Currently on the tour of South Africa as the Vice-Captain of the Indian women’s ODI squad, Smriti will be the new face of POWER – the sportswear brand from Bata.
The 21-year old Smriti is a role model for next-gen Indians being young, strong and chic herself. She is among the most sought-after female sports personalities in the country, with a huge fan base. The turning point of her career was her memorable knock at the ICC Women’s World Cup 2017 which not only helped her win accolades but also the love of a proud nation, Bata has stated in a Press release.
Smriti personifies confidence and possesses a very pleasing personality. That coupled with her ability to change the game, is what led Bata to identify her as the perfect fit for POWER.
Launched in 1971, POWER is the international sportswear brand from Bata. It is designed in Canada, and sold all over the world.
Starting this month, Smriti Mandhana will be seen promoting Power’s latest range – XO Rise – Running shoes with 25% More Rebound and Glide Vapour – sock-fit lightweight Walking shoes with memory foam for added comfort. These new and exciting collections will be available across Bata stores, starting ₹ 2,499.
“I have been playing and loving cricket from a very young age. However even till date every day is a new game. In the sense that there is a new challenge and along with it a fresh opportunity of achieving new milestone. When I was approached for POWER, the first thing that clicked was their vision to enable more and more young Indians onto a path of fitness. Any brand that fuels an active lifestyle in today’s world and helps people to overcome their inertia to start on a personal path to fitness, is a brand that I would love to partner with. It is a great privilege to be the brand ambassador for POWER as it truly reflects my personal style and values.” said Smriti, on her association with Bata.
Added, Sandeep Kataria, Country Manager, Bata India: “Smriti is undeniably one of the most talented sports personalities and a strong role model for all youngsters. We are honoured to have Smriti who has brought such glory to our country, as the face of brand POWER. Together, we hope to inspire and motivate young Indians, to start an active and healthy lifestyle. Our goal is to provide excellent value to our customers and succeed as the India’s leading athletic and sport-lifestyle footwear brand.”