Smriti Mandhana, a regular with the Indian women’s cricket team, has made a power-packed presentation in the commercial TVC for Bata sport’s shoe brand POWER.
Smriti is the brand icon for Swiss multinational shoemaker and India’ leading footwear brand Bata for their newly-launched range of Power sports shoes.
The Indian opener is seen in the video performing insane workouts after everyone leaves the gym. She is seen hitting tyres with hammer, running on the treadmill, rope skipping, doing deadlifts, and lifting heavy weights, kettlebells and tyres to signify the POWER, the sport shoe brand the emerging cricket icon is endorsing.
“The last song has played, the sun has sunk, the heavy lifters are done lifting, the cross-fitters are finished. It’s late, it’s dark, it’s over right? Its time to find your #Power,” Smriti narrates in the TVC.
The Indian women’s team opener, with Bata Power’s new campaign #FindYourPower, provokes women to overcome every obstacle, leave behind all excuses, push every limits and avoid voices that constantly tell you ‘no’.
Launched in 1971, POWER is the international sportswear brand from Bata which is designed in Canada, and sold all over the world. The new power series sports shoes are available in four exciting models – Xorise Genesis, Speedy My Run, Rush Rival, and Glide Vapour.