Sony bags exclusive broadcast rights for Tata Open

Sony bags exclusive broadcast rights for Tata Open - InsideSport

Sony Pictures Networks India has acquired the exclusive telecast rights for Tata Open Maharashtra 2018, part of the ATP World Tour 250 series of the Association of Tennis Professionals (ATP) World Tour.

The Tata Open Maharashtra will be taking place at Shree Chhatrapati Shivaji Sports Complex at Balewadi in Pune from January 1 to 6, 2018.

The deal for the Indian sub-continent territory will cover television and digital broadcast in eight countries – India, Pakistan, Afghanistan, Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives.

The Tata Open Maharashtra 2018 will feature top names including world number six and fourteen, Marin Cilic and Kevin Anderson respectively and Spanish star Roberto Agut amongst others. The tournament will also feature Indian entrants Yuki Bhambri, Arjun Kadhe and Ramkumar Ramanathan.

“We are proud to be the official broadcast partners of India’s premier ATP event, which is also the biggest tennis tournament in South Asia. The Tata Open Maharashtra will feature top-ranked international and Indian players on our network. This is a valued addition to our line-up of major tennis events in January, starting with Hopman Cup, Brisbane International 2018, Sydney International 2018 and Qatar ExxonMobil Open 2018 leading up to the first grand slam of the calendar year, Australian Open 2018, making our sports network the one stop TV destination for tennis enthusiasts,” said Mr. Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India.

Uday Sodhi, Executive Vice President and Head, Digital Business, Sony Pictures Network India added “We are delighted to stream South Asia’s biggest tennis tournament, Tata Open Maharashtra 2018, part of the ATP World Tour 250 series. Consumers can stream live or catch up on the highlights of the matches exclusively on SonyLIV. This further strengthens our commitment to provide diversified sports offerings to our viewers.”

The Tata Open action will be broadcast live on SONY TEN 2 and SONY TEN 2 HD channels. The SonyLIV App will live stream the games from January 1.