Less than two weeks to Christmas and Sony Pictures Sports Network has launched its Christmas Comes Early campaign as a build-up to the much-awaited football clash – El Clasico.
El Clasico, LaLiga’s biggest derby, will be played on December 23, between rivals Real Madrid and Barcelona at the legendary Santiago Bernabeu stadium. The match will be telecast live on SONY TEN 1 and SONY TEN 2 channels and SonyLIV app at 4:30 PM (IST).
SPSN has designed and launched the ‘Christmas Comes Early’ promotional campaign that delivers the message that the biggest game in football, for the first time ever, will be telecast at 4:30 PM India time. The on-air campaign comprises two 30-second films that amplify the essence of El Clasico being telecast at a suitable India viewing time for football fans.
Since the match takes place just two days before Christmas, the films showcase young children making a wish to Santa Claus to make El Clasico happen earlier as their creative vehicle.
Pemyang, a small girl in Shillong makes a wish to Santa to make the El Clasico derby happen early during her playtime, so she is able to watch her favourite player Messi, play against Ronaldo. Santa, in return, grants her wish saying that, ‘Christmas Comes Early’ this year with the Real Madrid vs Barcelona, the greatest football match on Earth, El Clasico, on Saturday, December 23.
JOJO V/S PINGU
Two friends – JoJo and Pingu, who live in different apartments in the same building, make a wish to Santa to make the El Clasico match happen early so they are able to watch the match together and see their favourite superstars Ronaldo and Messi play against each other. Santa, in return, grants their wish saying that, ‘Christmas Comes Early this year.
Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India said: “For the first time, our network will telecast the biggest football game of the season between two of the most followed clubs, Real Madrid and Barcelona at prime time that further promises to add to the growth of LaLiga in India. The Lionel Messi vs Cristiano Ronaldo battle is one of the fiercest rivalry in modern day sports and last season of, the El Clasico was seen by over four million viewers making it the highest watched international club football game.”
As an extension to the on-air campaign, SPSN is launching a digital campaign with #ElClacisoIST. The campaign will see Santa engaging football enthusiasts through various digital contests on SPSN’s official football Twitter handle @SPN_Football as well as their Facebook page.
The promotional video campaigns are directed by Promit Moulik and created by the Indigenous Brands agency.