Sony Network inks deal to telecast Formula E races

Sony Networks inks deal to telecast Formula E races - InsideSport

Sony Pictures Networks India has announced that it will telecast all the races, along with a dedicated highlights program from each round of the FIA Formula E Championship in season four on its Sports channels.

The sports channels of SPN will be keeping fans up-to-date with the latest electrifying action both on-and-off the track, including the official magazine show – Street Racers. Taking an exclusive look behind-the-scenes and getting a driver’s eye-view, Street Racers brings all the latest gossip and news against the backdrop of the world’s most stunning cities.

The collaboration will give fans behind the scenes access to watch the electrifying wheel-to-wheel battles between drivers, with the season starting with the first two rounds in Hong Kong on Saturday and Sunday.

Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India said “We have strengthened our sports offering with the exclusive media rights for Formula E in the Indian sub-continent. The addition of Formula E in our portfolio is another step towards creating a multi-sport viewing culture. Formula E is the future of motor sports and has already amassed a significant global following since its inception. In order to engage our viewers, we are not only airing the live races, but will also present highlights & magazine shows for an enriched viewing experience. With the biggest names in motor sports participating in the race series including Mahindra, fans can look forward to the best in racing on our network.”

Ali Russell, Media & Business Development Director at Formula E added that “it’s fantastic news that Sony Pictures networks India is airing all the races of the upcoming season of Formula E. With the anticipation of the new season taking place this weekend, fans across India will be able to cheer on Mahindra Racing from the beginning in season four!’

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