The official broadcaster for Indian cricket teams tour to England next month, Sony Pictures Networks has inked deals with five broadcast sponsors for the India-England series.
Sony holds the England and Wales Cricket Board Media rights for the Indian territory. Even as the sports world is focused on the biggest sporting event, FIFA World Cup 2018, Sony is quietly gearing up for its next big sports spectacle – India’s tour of England, which kicks off in July.
One of India’s leading sports broadcaster, Sony Pictures Network has acquired over 300 days of live cricketing content between July 2018 and August 2019 from media rights deals with eight cricket boards. This will include India’s four overseas tours with two major series in England and Australia.
India’s tour of Australia will include 4 Tests, 3 ODIs, and 3 T20Is between 21 November and 18 January next year. All the action will unfold live on Sony Pictures Network screens for the cricket crazy Indians.
With still 20 days to go for the Indian England series, Sony has inked deals with Flipkart and Xiaomi has the co-presenting sponsors. MRF, Uber, and Wild Stone will be the associate sponsors. The 10-week tour will feature 5 Tests, 3 ODIs, and 3 T20Is from July 3 to September 11.
The cricket carnival on Sony will continue till the West Indies-India series in July-August 2019.
The cricket matches will be aired across the sports networks on Sony Six, Sony Ten 1, Sony Ten 2, and Sony Ten 3. The live coverage will be available in English and Hindi feeds.
The sports cluster of Sony Pictures Networks comprises 11 channels. Sony has rights to broadcast international cricket series from South Africa, West Indies, Pakistan, Sri Lanka and Zimbabwe. It also acquired Australia and England cricket rights in the last seven months.
It also holds rights to FIFA, UEFA, LaLiga, Serie A, Asian Games, Commonwealth Games, The Australian Open, The NBA, Moto GP, The Ultimate Fighting Championship (UFC) and the European and Asian PGA Golf events.