Sony Pictures Networks India (SPN) has confirmed a partnership with Facebook to telecast the Spanish top division football league, LaLiga, on TV in India this season. With this deal, over 100 selected matches will be telecast on SPN’s sports channels, including the key clashes, El Clasico and Madrid Derby. All matches will still be available for free on Facebook.
The partnership builds on SPN’s association with LaLiga for the past four seasons in India as the league’s official broadcaster, Sony Pictures Network has stated in a Press release.
Facebook, as reported by InsideSport.co first, had won the media rights for LaLiga for the Indian subcontinent for three seasons starting from the 2018/19 season. Sony Pictures held the rights in the subcontinent prior to the Facebook acquisition.
With broadcast still playing a key role in terms of viewership in India, the SPN and Facebook partnership will ensure the extensive reach of LaLiga to fans across the country.
The 2018/19 season of LaLiga Santander will also be available on SPN’s OTT platform, SonyLIV.
Rajesh Kaul, Chief Revenue Officer Distribution and Head – Sports, Sony Pictures Networks India said: “We have been committed to LaLiga for the past four years and we are excited to continue our partnership with one of the best football leagues in the world. This confirms our commitment to be the premier football destination for all viewers. TV is one of the strongest mediums in India and through this association, Indian audiences will continue to enjoy the LaLiga experience.”
Joyee Biswas, Head of APAC Sports Partnerships, Facebook added: “We’re excited to team with Sony Pictures Networks India to give fans in India even more ways to watch LaLiga this season. This partnership demonstrates our commitment to collaborating with broadcasters as we continue to explore a variety of different live sports business models.”