Sony Sports’ ex VP Marketing Kedar Teny joins marketing consultancy

Kedar Teny,Sony Pictures Network,Tilt Brand Solutions,Kedar Teny Sony Pictures Network,Sony VP Marketing

Tilt Brand Solutions, the marketing consultancy, brand communication, content and production services company, has appointed Kedar Teny as Chief Strategy Officer.

Teny will be responsible for shaping the ‘Full Brained Thinking’ consulting practice, a first of its kind strategic planning approach in India. He will be leading a team of handpicked diverse practitioners of big data, digital media planning and behavioural science to combine and harness the power of left brain and right brain to provide holistic solutions to marketing problems, Tilt Brand Solutions have stated in a Press release.

“At Tilt, he will be a part of the leadership team and will lead the strategy function. In line with hand-picking our talent at Tilt, Kedar embodies the Full-Brained Thinking approach through his vast prior experience and tenacity to deliver both on business objectives as well as creative excellence,” said Tilt Brand Solutions founder and MD Joseph George.

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Teny last month had quit Sony Pictures Network India where he was the VP marketing and OAP Sports.

Teny has over two decades of marketing, branding, communications and transformation experience in India and South East Asia. He has a unique blend of advertising and marketing. Having served the first half of his career in advertising and the second half in marketing across leading organisations such as Airtel, HUL, McDonalds and Sony in leadership positions, Teny now returns to advertising and the content business after a decade.

Tilt Brand Solutions is a cutting-edge firm founded with the belief that what is most needed is to look at storytelling and the brand experience with a whole new angle. Each brand and business now has the opportunity to tell multiple stories on a variety of mediums and to a myriad set of audiences.

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