SonyLIV has recorded an average time spent viewing in excess of 30 minutes during the three-Test India-South Africa Friendship series.
The Video on demand platform has claimed that the recently concluded three-match Test series between India and hosts South Africa has witnessed an average time spent viewing in excess of 30 minutes.
The Test series, which ended 2-1 in the favour of hosts Proteas, elicited 125 million interactions and 105 million hits. The series saw an overall watch time equivalent to more than 960 years of watch time with views coming from across the, claimed a jubilant VoD.
“Test cricket has its base of passionate fans. People come back, again and again, to check out the score. There is nothing like a visual update. The number of viewers and watch time were significant. People love to watch stars. The viewership came from across the country wherever smartphone and 4G penetration is there,” TelevisionPost.com has reported the Sony Pictures Networks India EVP and head digital business Uday Sodhi as saying.
With a target audience of mobile-first sports millennials, viewership was divided among 92% male and 8% female with nearly 80% of viewership in the 18-34 age group.