SonyLIV’s FIFA World Cup marketing campaign #ScreamLoud and Watch 2018 FIFA World Cup Russia on SonyLIV is among the top 10 most watched World Cup advertisement campaigns on youtube.
YouTube has revealed the data of the most-watched ad campaigns on its platform by brands and broadcasters to leverage the “hype” around the FIFA World Cup 2018 in Russia.
Top global brands like Nike, Gatorade, Adidas, Pepsi commercials features in the Top 10 list along with SonyLIV, FIFA’S official streaming partner in the Indian Sub-Continent.
Sony LIV’S #ScreamLoud and Watch 2018 FIFA World Cup Russia on SonyLIV is ranked at the number 7 in the top 10 list, officially released by youtube.
The top 10 ads were determined by factoring in organic and paid views, watch time and audience retention from June 1 through June 20. YouTube limited its World Cup leaderboard to one ad per brand.
Overall, the 10 ads have accumulated 125 million minutes of watch time and 83 million views from June 1 through June 20.
Brazilian brand Itau tops the chart for its Mostra Tua Força, Brasil – A Música da Seleção #issomudaojogo viewership on youtube.
Here are the top 10 brand campaigns on youtube around FIFA World Cup 2018 in Russia.
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