IPL teams may be struggling big time to clock sponsors but the host broadcaster SONY is striking rich. IPL 10 is due to start on April 5, but as per the report in ET, SONY PICTURES NETWORK INDIA has roped in 12 sponsors till date.
Sony so far has managed brands like VOLTAS, CEAT, VIVO, AMAZON to sign the dotted line.
The IPL 10 on-air SPONSORSHIP roaster includes Chinese Mobile handset maker VIVO, Telecom giant VODAFONE & e commerce major Amazon as co-presenting sponsor. Voltas, Ceat Tyres, Havells, make my trip, Vimal Pan Masala, Yamaha motors, Parle Agro’s Frooti, Yes Bank & Polycab as associate sponsors.
“We have locked in 12 sponsors now and talks with a couple of categories like payment gateways, auto and FMCGs are still going on,” said Rohit Gupta, president of network sales and international business at SPN. “We have also got Reliance Jio and Oppo as large spot buyers, committing for more spots than even the associate sponsors. Between sponsors and spot buyers, we have 75% of the inventory already sold,” he told ET.
Unlike last year, when SPN sold the entire advertising inventory before the beginning of the league, at least 15-20% of the available spots will be kept for later this time, Gupta said.
“Last year we faced a situation where advertisers wanted to buy spots at a premium but we did not have inventory. This time, we have decided to keep 15-20% of the inventory for advertisers to buy at later stage. We will also increase price to Rs 6,25,000 per 10 seconds,” he said.
SPN had earlier fixed spot buy rates at Rs 6 lakh/10 seconds, while HD feed’s rates are at Rs 2 lakh/10 seconds. Co-presenting sponsors will pay the broadcaster Rs 5.2 lakh per 10 seconds of advertisement during IPL, while associate sponsors will pay Rs 5.75 lakh per 10 seconds.
In last year’s IPL, the broadcaster had raked in close to Rs 1,100 crore in advertising money, with 12 sponsors on board. SPN is confident that IPL 2017 will create a new record and they will clock the SALES TARGET of 1300 CRORE for IPL SEASON 10.
IPL has been happy hunting ground for SONY past 9 seasons. The 10th season revenue target claims augur well not only for the broadcast but also for the brand IPL, especially when the MEDIA RIGHTS DEAL for the new term is just around the corner.