The first T20 International was washed out on Sunday at Dharamshala without a single ball being bowled.
InsideSport.co was the first to report about the CSA-Amul partnership on Saturday along with the first look of the team jersey.
“CSA is excited about our new partnership with Amul,” said CSA Chief Executive Thabang Moroe. “The CSA-Amul partnership, which is facilitated by our international marketing partner, ITW, is going to be a powerful one.”
“Amul shares our values,” said Kugandrie Govender, CSA Chief Commercial Officer, “and we’re grateful for this opportunity of a unique partnership that will not only offer Amul a new and exciting platform, but also strengthen the relationship between the Proteas and our fans in the sub-continent.”
Amul is the 9th largest dairy product producer in the world, and the largest food company in India with turnover of $7-billion. The megabrand, ranked 73rd globally, will feature on the back of the T20 shirt during the Proteas current tour of India.