Sony Pictures Network India (SPNI) has discontinued the Sony Ten Golf along with two other HD channels – Sony Le Plex HD, Sony Rox HD. The three channels have been withdrawn from all DTH and cable TV platforms.
Sony Ten Golf HD was India’s only sports channel dedicated to golf. The broadcast network had earlier revealed plans to replace the channel with Sony Marathi HD.
The channel has attributed to the decision to spike the channels “dispersed and niche viewership”.
“Constant evaluation of our channel portfolio mix ensures that all our channels always offer content that resonates with viewer preferences. We have decided to discontinue broadcast of Sony Le Plex HD, Sony ROX HD and Sony TEN Golf HD since these channels have a dispersed and niche viewership,” TelevisionPost.com has quoted an SPNI spokesperson as saying.
The niche programming of the closed channels will be broadcast on the other network channels for the same genre. “However, other channels of SPN will continue to carry the programming of the 3 channels that are being shut down. So, in effect, while the above specified channels will cease to exist, their programming will be integrated with other mainstream channels within their respective genres,” the spokesperson has said.
The SPNI owns and operates 18 standard definition (SD) and 11 high definition (HD) channels with a reach to over 700 million viewers in India. The network is available in 167 countries.