Sport Business: Global Sports media rights values reach $49.53 bn, IPL in top 20 properties

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The sports media rights value for 2018 has reached an all-time high of $49.533 billion, up from $46.871 billion last year. Indian Premier League, propelled by Star Sports $2.55 billion (₹16,347.5 crore) successful bid earlier this year, is placed among top 20 sports properties in terms of media rights value.

  • The share of market spend by digital players has trebled since 2016.
  • The data on sports media rights business worldwide is shared by SportsBusiness Consulting, which has arrived at the numbers through its TVSM Rights Tracker intelligence tool. “With SportBusiness Consulting taking on the report this year, we’ve looked to add a deeper level of analysis by adding two special-focus pieces, one on the US sports market and one on the latest developments in OTT. This adds a new dimension to the 2018 report,” says Simon Cory-Wright, head of consulting at SportBusiness, about the report.

The report suggests that the year on year growth will continue for the sports media rights market and it has been forecasted that the industry will breach the $50bn-barrier by 2019 and reach almost $54.3bn by 2021.

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The other major findings from the report establish that the Indian Premier League now is placed among the top 20 media rights properties in the world, but sports biggest asset Olympics have crashed out of the Top 10 list, which collectively accounted for 60% of the total global value of sports media rights.

  • In a first for global media rights, the top 10 markets are all have breached the $1 billion value mark, driven by the growth in the Indian sub-continent and the Latin American markets. Also for the first time, world’s top 10 sports have earned more than $1bn as cricket has registered 50% increase in the global media rights value. The Board of Control for Cricket in India, Indian Premier League and Star Sports are the key drivers for growth in cricket’s media rights value.
  • While the IPL breaks into the Top 20 sports media rights properties, Olympic Games are pushed out of the Top 10 list by German Bundesliga and French Ligue 1 as football’s dominance of global media rights continues to grow

The global value of sports media rights was just under $47 billion in 2017, up from $43.6 billion a year ago.

The 2018 SportBusiness Consulting Global Media Report shows that football remains by far the most valuable sport, accounting for more than 40% of the global value of sport media rights.

However, though the NFL is the single most valuable property at $7.76bn.

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