SPORTELAsia focus on eSports, exploding area of revenue growth

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After their successful participation in Singapore, Telstra is back at SPORTELAsia and will also host a panel discussion about the rise of eSports and its opportunities for growth.

Since 2015 Telstra has provided the eSports industry with broadcast services for venues, studios and special events in Australia and internationally, and esports is a growing and exciting part of the Telstra Broadcast Services’ sports and entertainment business.

On this occasion, we sat with Anna Lockwood who is Head of Global Sales at Telstra and Board Member of EGAA (esports games association Australia) and asked her the following questions.

ESports is a growing and exciting part of the Telstra Broadcast Services sports and entertainment business, and Telstra has provided the eSports industry with broadcast services for venues, studios and special events in Australia and internationally since 2015.

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Telstra is exhibiting at SPORTELAsia for the second year after a successful event in Singapore in 2018. With many regional and international sporting events happening in Asia over the next few years, we are looking forward to connecting with the SPORTELAsia community in Macau and discussing opportunities for content contribution and distribution around Asia.

Telstra Global Media Network (GMN), which delivers millions of hours of high value live sports content in and out of the Asia Pacific region to key markets in Europe and the USA, will be showcased at the event. The Telstra GMN is a worldwide, highly resilient network built on a four fibre path system – and is specifically designed for the seamless delivery of video content. It is monitored 24×7 to guarantee the highest levels of service and minimise any interruptions.

Telstra continues to grow the Global Media Network and we have expanded our reach further across Asia and into Europe this year through our own investments and through the Telstra GMN Alliance partnerships. Our Globecam mini-live cameras, which will be on display at SPORTELAsia, continue to provide unique coverage of tennis, rugby, and cricket amongst other sports.

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