Sports market is growing thick and fast. The total size of the sports advertising market has witnessed a growth of 19.33 per cent to reach an unprecedented Rs 6,400 crores in 2016. The figures for the previous year were 5,363.3 cores.
According to a numbers compiled by ESP Properties, the sports and entertainment arm of GroupM, spending via sports sponsorship accounted for 11.5 per cent of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in Sports Ad revenue projection report of Indian market .
Interestingly, cricket and non-cricket sports too held their own trajectory. The year 2016 also seemed like a make-or-break year for some leagues, with some repositioning themselves to garner greater viewership, while others launched with a hungry audience base.
Indian cricket, both on and off the field, was on a high during 2016.
Vinit Karnik, Business Head, ESP Properties said: Cricket continues to be the poster child for sponsorships, and non-cricket sports will have a fair leap to make to make revenue. Young digital India is breaking barrier and creating new records, especially when it comes to live feeds. Their smartphones are their all access pass to the “insider world” of sports. Sportsmen and their strength and weaknesses. Sports start-ups are trending and the success achieved by league-bases events across multiple sports indicates a strong potential to consume sports other than cricket.”