Sports Brands : Australian Cricketer David Warner signs up for Pepsi ’Swag’ campaign

The world is gearing up for a new normal and people across the globe are wondering how to maintain connections with friends and family responsibly while remaining socially distant. Warm hugs, tight handshakes, and comforting pats are all redundant in COVID impacted world.
 
Renowned Australian cricketer David Warner, who is famous for his love for Bollywood, has decided to take Indian greetings like Salaam/Namaste to a global audience as he joins Pepsi’s recently launched campaign. He recently took to Instagram to encourage his followers to use simple contactless greetings like a Salaam or Namaste.
 
Traditional Indian greetings like Salaam/Namaste are slowly emerging as the new normal way to greet people and even politicians and royalty abroad are embracing the traditional Indian greetings. True to his personality, the opening batsman spoke of the relevance of traditional greetings in a way that resonates with his personality the best – through song and dance. He can be seen lip-syncing to the Hindi lyrics of the video, which tells people “handshake ko zara tum change karo, thoda distance maintain karo, salaam namaste haste haste saare bolo’
 
The video is an extension of beverage brand Pepsi’s recently launched digital forward campaign which aims to make contactless Indian greetings a part of popular culture.