Sports Brands : Gatorade launches new Digital Campaign with PV Sindhu

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With more and more people staying indoors, Work-From-Home culture has become the new normal. As an endeavor to encourage people who are at home to stay fit and invest in themselves, Gatorade, world’s no. 1 sports drink brand along with ace shuttler & Brand Ambassador, PV Sindhu released a digital film today, encouraging people to work out from home.
The brand has given a new twist to its ‘Nothing Beats Gatorade’ philosophy, which encourages people to not just Work-From-Home but also embrace the concept of Work-Out-From-Home as part of their daily routine. In the film, Brand ambassador P.V Sindhu is seen motivating consumers to exercise and stay fit while sweating it out, even as doors to ‘normal’ places of exercise remain shut.
 
The video highlights that just like work has not stopped in the current times, one’s focus on fitness and exercise should not either. Through the video, P.V. Sindhu shares a message of motivation and shows how daily household items like carpets, bottles and stairs can become a part of one’s daily ‘Workout-From-Home’ routine. The film showcases how ‘life as we know it’ has changed but not stopped, and features glimpses of people who have successfully turned their homes into workrooms and boardrooms. It then goes on to show how we can similarly take household items available to us at home and turn them into tools for working out.
 
Speaking about the film, Brand Ambassador, P.V. Sindhu said, “Given the unprecedented times we are living in, with all of us grappling to understand what the “new” normal is, it is easy to let our own wellbeing take a back seat. There is no substitute for hard work. We continue to  deliver our best results at work but focus, on our  fitness has taken a backseat. I strongly believe that now is not the time for excuses and we can continue our workout regimes while we stay indoors. I am proud to partner with Gatorade for a new initiative that aims to change the mindset of Indians and encourage them to drop all excuses, and  “Workout-From-Home”. It is important to remember that we will tide through these times, we should remain fit and healthy through these times .”
 
Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said, “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current Work-From-Home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.

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