Sports Broadcast : Eurovision launches new content service for sports broadcasters

Eurovision Services is launching a new service offering called WorldFeed+ Sports to bridge the content gap in global sport created by the COVID-19 pandemic. WorldFeed+ Sports meets the needs of international broadcasters who are looking for sports content to make up for the lack of live sports events at a time when they are seeing record television audiences. The new services provides a weekly schedule of rights-free sports content on a dedicated HD satellite feed.

The content is being provided by organizations representing a wide range of sports and will be packaged into a revolving schedule by the Eurovision Services editorial team. The schedule will be published in advance and broadcasters will be able to book the service using the familiar Eurovision Services booking tool and manage their bookings on their dashboard as usual.

The new service will be available to all broadcasters as a four-day free trial starting on April 27, after which it can be booked as a weekly or monthly subscription without the need for any long-term commitment. Eurovision Services plans to offer this service at least until a resumption of major live sports events around the world, with the content being offered free of rights until the end of August. Full details of this new service and a link to the booking tool are available on the dedicated WorldFeed+ Sports page.

“I’m proud that we have been able to develop and deploy this new service in just over a week,” says Michele Gosetti, Head of Global Sales & Marketing at Eurovision Services. “At a time when broadcasters are looking to fill the void left by the lack of live sports events, we saw an opportunity to help them thanks to our excellent relationships with the world’s sports federations. Our new WorldFeed+ Sports service offers a wide variety of sports content for a weekly technical fee that is little more than the cost of taking a regular live sports broadcast. It allows broadcasters to showcase new sports, experiment with different formats and new ideas and, above all, keep their audiences engaged.”

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