Sports Business: E-Sports only gainer amidst Coronavirus impact

Sports Business News,Sports Business,E-Sports,E-Gaming,LaLiga

The world is being asked to stay indoors to keep Coronavirus, which still has no anti-dose, to out of human lives, sports events globally are being cancelled by the day. This scenario of global economic adversaries, is turning out to be a blessing in disguise for the virtual or e-gaming world.

Sports bodies which were reluctant to adopt the virtual forms of their highly successful real competitions are now adapting e-gaming to make up for the losses and keep their brands active. Highly skilled sports icons are setting new benchmarks in e-adoption of the sport they dominate on the field. And, above all this fans worldwide making these e-sports ventures a huge success at a time when they have precious little to do due to worldwide lock downs and restrictions.

Also Read: Sports Business: Tencent banking on Gaming business to reduce COVID-19 impact

The fact is proven by unprecedented audience numbers of e-avatars of Formula 1 and LaLiga. The Esports Charts analytics agency has revealed that Formula One’s inaugural Bahrain Virtual Grand Prix has averaged 289,000 concurrent streams and peaked at 359,000. There were 199,000 consumers on YouTube; 180,000 on Twitch and 18,000 on Facebook, according to Sportspromedia. The count will grow further when F1’s UK pay-TV partner Sky Sports reveals its audience for the event.

LaLiga too has reportedly drawn more than a million viewers for FIFA 20 eSports tournament. According to the Esports Charts analytics agency, viewership for Formula One’s inaugural Bahrain Virtual Grand Prix averaged 289,000 concurrent streams and peaked at 359,000. That included 199,000 on YouTube, 180,000 on Twitch, and 18,000 on Facebook.

Formula One’s UK pay-TV partner Sky Sports has yet to reveal audience numbers for its coverage of the tournament. According to the Esports Charts analytics agency, viewership for Formula One’s inaugural Bahrain Virtual Grand Prix averaged 289,000 concurrent streams and peaked at 359,000. That included 199,000 on YouTube, 180,000 on Twitch, and 18,000 on Facebook.

Formula One’s UK pay-TV partner Sky Sports has yet to reveal audience numbers for its coverage of the tournament.

According to  LaLiga governing body, more than one million total viewers had reportedly tuned in to LaLiga’s charity FIFA 20 Challenge eSports tournament held over the weekend. The competition on Sunday (March 22) featuring 19 LaLiga stars was streamed live via YouTube, Twitch, the LaLigaSportsTV over-the-top (OTT) platform, as well as on La Liga’s official social media channels.

La Liga’s title sponsor Santander and EA Sports, the producers of the FIFA 20 title, have partnered to form the tournament.

LaLiga’s domestic broadcast partner Movistar+ has also transmitted the games on its linear network – Spanish television, via its Deportes 1 channel, while Eleven Sports also aired the tournament in Belgium and Portugal.

More than 170,000 viewers had tuned in as Real Madrid striker Marco Asensio beat Leganés player Aitor Ruibal for the title.

La Liga will be carrying out further analysis to clarify the tournament’s reach via the #LaLigaSantanderChallenge hashtag, which was shared by influencers, clubs, and players, as well as Movistar and La Liga’s US broadcast partner, BeIN Sport.

Global motorsport series Formula One and US stock car racing’s Nascar both launched their own esports alternatives over the weekend.

Also Read: After LaLiga, Formula 1, Ironman also launch virtual racing series

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