UK-based nature sports and wellness video platform, Horizon Sports which is positioned as Nature Sports & Wellness TV has licensed its catalogue to Indian entertainment streaming platform MX Player. Under this agreement, Horizon Sports will provide 500 hours of content relating to action, endurance and adventure sports and wellness to over 200 million monthly users in India on MX Player.
Horizon Sports, a producer and aggregator of nature sports and wellness programming that caters to people who hike, run, cycle, love mountains, want to be healthy and more active in nature.
With over 75 million daily active users (DAUs) in India – MX Player is the largest entertainment platform in the country, present on one out of every two smartphones. It currently operates on an ad-supported model and is free to use the app for premium content.
MX Player integrates its offline video playing capabilities with a wide library of over 150,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original originals, movies, web series, TV shows, news, audio music and games.
MX Player‘s content acquisition & syndication head Mansi Shrivastav said, “With Everytainment as our brand philosophy, we cater to all the entertainment needs of our large user base that spans across categories like web series, films, live channels, news and video content across genres. We are delighted to add the Horizon Sports catalogue to our diverse range of offerings with content that is sure to drive news user to the platform.”
Horizon Sports’ CEO & co-founder Laurence F. Hopper said, “We are delighted to be carried on MX player and be able to bring the hugely popular and growing world of endurance sports, wellness and exciting adventure videos also to India.”