Sports Business : Is Amazon getting serious about Sports Live Streaming business ?

Amazon is set to secure exclusive rights to screen top European Champions League matches in Italy for the 2021-2024 seasons, three sources close to matter said, in what would be its first foray into broadcasting sports events in the country.

UEFA last month invited broadcasters to submit bids for the rights to screen Europe’s premier soccer competition in Italy, in one of the biggest broadcasting rights sales in the European soccer industry after the outbreak of the coronavirus this year.

Amazon is nearing exclusive rights to broadcast Champions League matches on its streaming platform Prime Video in Italy for some 80-90 million euros, the sources said, in a move seen as a way to boost its Prime subscription service.

This bags a question, is Amazon getting about Sports Live Streaming business ?

Amazon gradually building sports portfolios in various territories

Amazon is gradually building up its sports portfolio in various territories.

– Before Italy, Amazon had acquired Champions League rights in Germany in 2019. Amazon had picked up the exclusive rights to 16 Champions League matches a season giving it the top pick for Tuesday night fixtures, in the group and knockout stages for three seasons from 2021-22.

– Amazon has also bought a package of 20 Premier League matches in 2019.

– Amazon has also held the broadcasting rights for audio coverage of the Bundesliga football league since 2017.

– Women’s Tennis Association (WTA). In June 2019, Amazon won four-year exclusive rights to WTA Tour events in the UK and Ireland, from 2020-24, offering up to 2,000 live and on-demand matches per year.

Is Amazon getting serious about Sport Live Streaming business ?

In the territory of India as well, according to the information available with InsideSport, Amazon is in talks with various rights holders to explore possibilities.

According to a source, Amazon actually has almost finalized its deal on their first acquisition in the territory which will be a foreign cricket board.

The official announcement on the relationship will be made soon according to the available information.