Sports Business : Lagardère Sports restructures its global team

Lagardère Sports and Entertainment has announced a new organizational setup. The global sports marketing agency shifts focus to a dual structure of dedicated market areas and global growth units, collectively led by a global leadership team. Within this new framework, the agency will be managed and steered on a global scale by a four-member Executive Committee. The company is now heading into the rebrand phase, which will be executed and publicly announced at the end of May.

As of today, a dedicated global leadership team is overseeing the company’s business areas and decisions on the basis of a simplified company structure.

The Executive Committee consists of Stefan Felsing (Chief Executive Officer), Philipp Hasenbein (Chief Operating Officer), Robert Müller von Vultejus (Chief Growth Officer) and Christian Peters (Chief Financial Officer). The Committee will lead the agency together with the global leadership team with a focus on operational excellence at scale and global growth areas. Within this structure, the global sports marketing agency will leverage its local expertise and long-standing relationships in each continent and country in order to fuel continuous growth and innovation on a global level.

The agency’s further organizational structure is based on geographies. These regions are led by Joel Segal (President Americas), Idriss Akki (President Africa), Adrian Staiti for APAC and Philipp Hasenbein for Europe. Within Europe the three core markets remain France led by Laurent Moretti, UK led by Carl Woodman and Germany (New Management team Germany to be announced soon), whilst the Netherlands, Poland, Hungary, Spain and Denmark are of further additional market relevance in Europe.

  1. Stefan Felsing, Chief Executive Officer of Lagardère Sports & Entertainment, explains: “This structural change builds up on our existing core strengths as a truly global company and enables us to accelerate to full speed in terms of smarter, faster and more efficient decision making. It is our ambition to deliver the best value possible towards our clients and partners at all times. We are setting ourselves up for global integration, operational excellence and growth whilst leveraging our specific area and market expertise as foundation of this new way forward. And above all the defined key responsibilities and dedicated business areas within the global leadership team.